Peningkatan Kapabilitas SDM pada UMKM Desa Bakalan Gondang Mojokerto Melalui Pelatihan Sosial Media Marketing dan Manajemen Produksi Modern
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Anna Kridaningsih
Ratna Agustina
Anis Sirojuddin Suryo Negoro
Nurus Sabani
Risa Amalia Muzrifah
Adil Abdillah
Ahmad Mubarok
Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah pedesaan sering menghadapi keterbatasan kapabilitas sumber daya manusia (SDM), terutama dalam pemanfaatan media sosial untuk pemasaran dan penerapan manajemen produksi modern. Permasalahan ini berdampak pada rendahnya daya saing produk, keterbatasan jangkauan pasar, dan efisiensi produksi yang kurang optimal. Penelitian pengabdian masyarakat ini bertujuan untuk meningkatkan kapabilitas SDM UMKM di Desa Bakalan Gondang, Mojokerto, melalui pelatihan social media marketing dan manajemen produksi modern. Metode yang digunakan bersifat deskriptif-partisipatif dengan tahapan: identifikasi masalah, perancangan materi pelatihan, implementasi, evaluasi, dan analisis hasil. Hasil pelatihan menunjukkan adanya peningkatan signifikan kemampuan peserta, antara lain: 90% peserta mampu membuat konten media sosial kreatif dan berinteraksi efektif dengan konsumen, serta 88% peserta menerapkan prinsip manajemen produksi modern, termasuk perencanaan produksi, pengendalian kualitas, dan pencatatan proses. Evaluasi integrasi pemasaran digital dan produksi menunjukkan bahwa peserta mampu menyesuaikan kapasitas produksi dengan permintaan pasar, meningkatkan efisiensi usaha, dan memperkuat daya saing produk. Pelatihan ini membuktikan efektivitas metode terpadu dalam meningkatkan kapabilitas SDM UMKM, mendorong UMKM menjadi lebih adaptif, inovatif, dan kompetitif, serta memberikan model bagi program pengabdian masyarakat serupa di desa lain.
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