Representasi Proses Dalam Citra “Pelari Kalcer” Dr. Tirta di Postingan Instagram
Main Article Content
Ahmad Naazil Ramadhani
R. Ayu Erni Jusnita
Sanhari Prawiradiredja
Penelitian ini bertujuan untuk menganalisis representasi proses dalam citra “Pelari Kalcer” yang dibangun oleh dr. Tirta melalui unggahan Instagram, serta memahami bagaimana audiens memaknai representasi tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika Roland Barthes dan analisis resepsi Stuart Hall. Data penelitian berupa satu unggahan Instagram yang terdiri dari 11 slide serta 200 komentar dari total 293 komentar. Hasil penelitian menunjukkan bahwa dr. Tirta merepresentasikan proses sebagai perjalanan panjang yang melibatkan perjuangan fisik, mental, dan sosial. Representasi ini dibangun melalui penggunaan data, visual penderitaan, serta validasi sosial. Namun, audiens memaknai representasi tersebut secara beragam, terbagi ke dalam dominant reading (65%), negotiated reading (20%), dan oppositional reading (15%), khususnya terkait isu privilege. Temuan ini menunjukkan adanya kontestasi makna antara narasi yang dibangun oleh kreator dan interpretasi audiens dalam media sosial.
Abror, D., Syauqi, A., Maella, S. F. S., Prasetyo, I. J., & Sugeng, D. (2025). Tiktok Dan Eksistensi Diri: (Studi Fenomenologi Pada TikTokers Madura). Gudang Jurnal Multidisiplin Ilmu, 3(2), 15–27. https://doi.org/10.59435/GJMI.V3I2.1423
Alhaq, A. A. M. A. (2024, January 6). Lari Sebagai Gaya Hidup Urban: Antara Kesehatan dan Status Sosial - BERBAGI News. Berbaginews.Com. https://berbaginews.com/2025/01/06/lari-sebagai-gaya-hidup-urban-antara-kesehatan-dan-status-sosial/
Anialasalam, A., Yousef, Y., & Agustianingrum, I. (2025). Reframing Sustainability: Visual Rhetoric Of Eco-Influencers In Instagram Reels Campaigns. International Journal of Graphic Design, 3(2), 263–278. https://doi.org/10.51903/ijgd.v3i2.3099
Arifah, D. F., & Romadlany, Z. (2025). Analysis of the Management and Use of Digital Illustrations as a Media to Represent Islamic Da’wah Messages on the Instagram Account @Akhlaqpedia. Journal of Educational Management Research, 4(4), 1586–1601. https://doi.org/10.61987/jemr.v4i4.1150
Asmawati Safitri, Andi Agussalim, Haeruddin Haeruddin, & Fitriani Fitriani. (2025). The Semiotic Construction of Boycott Narratives against Pro-Israel Products: A Case Study of Instagram Account @bdsarabic. Fikri : Jurnal Kajian Agama, Sosial Dan Budaya, 10(2), 430–445. https://doi.org/10.25217/jf.v10i2.6535
Bakıner, A. (2025). Performing The Self Online: University Students’ Identity Construction on Social Media. OPUS Toplum Araştırmaları Dergisi, 22(5), 882–896. https://doi.org/10.26466/opusjsr.1727321
Balakina, Y. (2025). Social representations in media communication from linguistic and semiotic perspectives. Communication Studies, 121. https://doi.org/10.24147/2413-6182.2025.12(1).121-136
Balcıoğlu, Y. S., Özkoçak, Y., Gümüşboğa, Y., & Altındağ, E. (2025). From Symbols to Emojis: Analyzing Visual Communication Trends on Social Media. Studies in Media and Communication, 13(2), 250. https://doi.org/10.11114/smc.v13i2.7509
Barta, K., & Andalibi, N. (2021). Constructing Authenticity on TikTok: Social Norms and Social Support on the “Fun” Platform. Proceedings of the ACM on Human-Computer Interaction, 5(CSCW2), 1–29. https://doi.org/10.1145/3479574
Caristia, L., & Isnaini, M. (2025). Expressions of Beauty Identity in Instagram Content of @Cindercella. International Journal of Current Science Research and Review, 08(08). https://doi.org/10.47191/ijcsrr/V8-i8-47
Fakhmi, F. A., Kurniawan, H., Lathifa, L. P. G., & Hawari, M. S. (2025). Analisis Semiotika Visual dan Interaksi Digital Audiens terhadap Iklan Indomie di Instagram: Analisis Semiotika Visual dan Interaksi Digital Audiens. JURNAL HERITAGE, 13(2), 238–249. https://doi.org/10.35891/5CT0MW88
Gurung, M. I., & Agarwal, N. (2025). Examining the role of semiotics in social media-driven information campaigns. Data & Policy, 7, e58. https://doi.org/10.1017/DAP.2025.10022
Hambali, M., Suyitno, I., . R., & . M. (2022). Reader Response on Public Figure Opinion in Social Media. Webology, 19(1), 4158–4173. https://doi.org/10.14704/WEB/V19I1/WEB19274
Hany, A. D. K., Zairin, D. D. C., Putra, R. A., & Vera, K. D. (2025). A Multimodal Discourse Analysis of Sexual Violence Representation by the Social Media in Indonesia. INJECT (Interdisciplinary Journal of Communication), 10(2), 367–390. https://doi.org/10.18326/inject.v10i2.4767
Indrapuspita, M., Maella, N. F. S., Prawiradiredja, S., & Fadillah, A. R. (2023). PUAN MAHARANI’S PERSONAL BRANDING IN POLITICAL COMMUNICATION THROUGH SOCIAL MEDIA. Proceeding of International Conference on Multidisciplinary Research, 1(1), 173–190. https://proceedingkptcn.com/index.php/icmr/article/view/20
Karim Amrullah, R., Panuju, R., Farni Syam Maella, N., & Harliantara. (2024). THE ROLE OF PROTOCOL AND COMMUNICATION IN BUILDING PRESIDENT JOKO WIDODO’S LEADERSHIP IMAGE ON INSTAGRAM PERAN PROTOKOLER DAN KOMUNIKASI DALAM MEMBANGUN CITRA KEPEMIMPINAN PRESIDEN JOKO WIDODO DI INSTAGRAM. COSTING: Journal of Economic, Business and Accounting , 7(5).
Maryam, E., & Budiwaty, S. (2025). THE SEMIOTICS OF CULTURAL COMMODIFICATION : REPACKAGING THE ENGLISH AFTERNOON TEA TRADITION. IJEAL (International Journal of English and Applied Linguistics), 5(3), 421–429. https://doi.org/doi.org/ijeal.v5i3.7289
Muhammad, M. A. (2022). The Use of Semiotic Choices in Social Media. JOURNAL OF LANGUAGE STUDIES, 6(1), 413–423. https://doi.org/10.25130/jls.6.1.25
Naeem, M., Ozuem, W., Ranfagni, S., & Howell, K. (2025). User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram. Computers in Human Behavior, 168, 108642. https://doi.org/10.1016/J.CHB.2025.108642
Nagara, M. R. N. D., & Nurhajati, L. (2022). The Construction and Adoption of Beauty Standard by Youth Female as the Consumer of K-Beauty Products in Indonesia. Jurnal Riset Komunikasi, 5(2), 258–277. https://doi.org/10.38194/jurkom.v5i2.543
Primadesti, R., Maella, N. A. F. S., & Harliantara. (2024). PENGGUNAAN MEDIA SOSIAL DALAM PRAKTIK PUBLIC RELATIONS DI DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN MANGGARAI BARAT NUSA TENGGARA TIMUR (Vol. 5, Issue 4). https://ejurnals.com/ojs/index.php/jtpm
Priyadharshini, J., & Karthiga, R. K. J. (2025). The biopsychosocial materno-semiotics framework: A holistic analytical tool for film studies. MethodsX, 14, 103279. https://doi.org/10.1016/j.mex.2025.103279
Puspitasari, N. (2025). SKRIPSI ANALISIS SEMIOTIKA DESAIN KOMUNIKASI VISUAL PADA AKUN INSTAGRAM @NUONLINE_ID SEBAGAI MEDIA. Repository.Metrouniv.Ac.Id.
Redaksi. (2025, October 24). Fenomena Pelari Kalcer: Antara Gaya Hidup Sehat dan Pencarian Validasi. Mediamassa.Co.Id. https://www.mediamassa.co.id/2025/10/fenomena-pelari-kalcer-antara-gaya.html
Rusydiana, N. R. U., Rosyada, M., Sholiha, M. M., & Mohammad Afri Muadom. (2025). Figuring And Disfiguring: Audience Participation In Qur’anic Exegesis on Instagram. Journal of Asian Wisdom and Islamic Behavior, 3(2), 102–115. https://doi.org/10.59371/jawab.v3i2.97
Salsabila, C. H., & Fatoni, A. (2024). The Influence of Content Exposure and Information Quality on Instagram @dr. Tirta towards a Healthy Lifestyle (Study on Followers of dr. Tirta’s Instagram Account). Indonesian Journal of Interdisciplinary Research in Science and Technology, 2(2), 171–184. https://doi.org/10.55927/marcopolo.v2i2.7972
Salsaby, M., & Rubino. (2023). Moral Messages in the Film Cinta Subuh by Ali Farighi: A Semiotic Analysis of Roland Barthes. Community Medicine and Education Journal, 4(2), 332–338. https://doi.org/10.37275/cmej.v4i2.348
Septiani, T. (2025). PERSEPSI GEN X DAN MILENIAL TERHADAP KONTEN EDUKASI SEKSUAL DI AKUN INSTAGRAM @taulebih.id. DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi Dan Pembangunan Daerah, 12(2), 69–82. https://doi.org/10.33592/dk.v12i2.7394
Siregar, R. Y. (2021). Local Wisdom and Social Change (Roland Barthes’ Semiotic Analysis in Advertisement “The Light of Aceh”). Al-Adabiya: Jurnal Kebudayaan Dan Keagamaan, 16(1), 15–26. https://doi.org/10.37680/adabiya.v16i1.715
Triary Hardy, M., & Susilo, D. (2022). Jakarta’s urban culture representation on social media @jakarta_tourism: A semiotics analysis. Simulacra, 5(1), 29–43. https://doi.org/10.21107/sml.v5i1.13648
Veum, A., Burgess, M. Ø., & Mills, K. A. (2024). Adolescents’ critical, multimodal analysis of social media self-representation. Language and Education, 38(3), 482–501. https://doi.org/10.1080/09500782.2023.2287508
Wardhani, A. K., Hassan, H., & Musnur, I. (2023). Production and exchange of meaning in instagram beauty influencer visual content in Indonesia: a social semiotic analysis. Gelar : Jurnal Seni Budaya, 21(2), 175–186. https://doi.org/10.33153/glr.v21i2.4748
