Communication Strategy for Nagari Government Apparatus in Resolving Management Problems in the Rabaa Nagari Padang Tarok Feed Market, Baso District, Agam Regency, Indonesia
DOI:
https://doi.org/10.59435/gjmi.v2i6.516Keywords:
Nagari Government, Nagari Market, Communication, Swot AnalysisAbstract
This research aims to examine the communication strategies of nagari government officials in resolving nagari market management problems in Agam Regency. Agam Regency has many traditional markets spread across several regions. One of them is Rabaa Market which is located in Nagari Padang Tarok District. Baso, Agam Regency. The market is located on the side of the road connecting Bukittinggi-Payakumbuh-Pekan Baru. There are various problems, including administrative problems regarding ownership of the market land, and there is a tug-of-war regarding land ownership status between the local community and the Agam Regency Government, which in this case is the Nagari Padang Tarok Government, which becomes an obstacle in developing market management. The method used in this research is the Osgood and Wilbur Schramm communication model and the Swot Analysis method. The problem of asset ownership status and the status of Pakan Rabaa Nagari Padang Tarok is still unresolved and still triggers disputes . The results of this research found that the communication strategy used was the Osgood and Wilbur Schramm model of communication approach , which was very effective in resolving Nagari market disputes.
References
N. Vera, “‘ Jagongan’ Sebagai Bentuk Komunikasi Sosial Pada Masyarakat Solo dan Manfaatnya,” J. Ilm. Komun., vol. 2, no. 2, pp. 58–64, 2012.
I. Fajri and M. Firdaus, “Strategi Komunikasi Dinas Kebudayaan dan Pariwisata Kabupaten Kuantan Singingi dalam Mempromosikan Budaya Perahu Baganduang,” J. Online Mhs. Fak. Ilmu Sos. dan Ilmu Polit. Univ. Riau, vol. 5, no. 1, pp. 1–15, 2018.
S. D. Sendjaja, “Komunikasi: Signifikansi, Konsep, dan Sejarah,” J. Ilmu Komun., 2018.
C. Erwandi, “Tingkat pengetahuan pegawai Negeri Sipil Kabupaten Pamekasan mengenai program Smart City–E-Government oleh Pemerintahan Daerah Kabupaten Pamekasan melalui Sosialisasi.” Faculty of Communication Science, 2018.
A. Tamrin, “PENGARUH SOSIAL, BUDAYA DAN EKONOMI PELAKSANAAN UU NO. 6/2016 TENTANG PEMERINTAHAN DESA DALAM SISTEM PEMERINTAHAN NAGARI DI SUMTAERA BARAT,” KATA SAMBUTAN KETUA PELAKSANA, p. 490, 2016.
K. Siburian, “Kewenangan Pemerintahan Desa Dalam Membentuk Pemerintahan Desa,” 2011.
Y. Yunus, “AKTOR KULTURAL DALAM PEMERINTAHAN TERENDAH DI SUMATERA BARAT (Posisi Ninik Mamak Dalam Struktural Adat dan Penyelenggaraan Pemerintahan Formal),” Humanus, vol. 12, no. 1, pp. 21–32, 2013.
D. Saputra, “Analisis Kemandirian Dan Efektivitas Keuangan Daerah Pada Kabupaten Dan Kota Di Propinsi Sumatera Barat,” J. Akunt., vol. 2, no. 1, 2014.
H. Cangara, Perencanaan dan Strategi Komunikasi, Ke-Dua. Jakarta: PT. RajaGrafindo Persada, 2014.
S. Sabri, S. Suhatman, and N. Nasfi, “N Nagari or Village Government Communication Strategies in Improving Rural Economic Development,” Int. J. Soc. Manag. Stud., vol. 2, no. 2, pp. 56–65, 2021.
I. Hamad, Pengertian Perencanaan Program Komunikasi (PPK). Pustaka.ut.ac.id, 2014.
K. S. Putri and M. Firdaus, “Strategi Komunikasi Corporate Communication PT. Riau Andalan Pulp And Paper Dalam Mensosialisasikan Prinsip 5C Melalui Media Sosial Twitter,” J. Online Mhs. Bid. Ilmu Sos. dan Ilmu Polit., vol. 6, no. 1, pp. 1–11, 2019.
A. Masduki and R. Widyatama, “Efektifitas Strategi Komunikasi Politik Elit Muhammadiyah DIY dalam Pemenangan Pemilu DPD-RI Tahun 2014,” J. Commun. Ispr, vol. 5, no. 1, pp. 1–18, 2019.
Downloads
Published
How to Cite
License
Copyright (c) 2024 Sabri, Eka Febrianti, Asnah, Nasfi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
