Pengaruh Infografis Edukatif Terhadap Persepsi Gen Z Tentang Employer Attractiveness PT. X
Abstract
Penelitian ini bertujuan untuk menilai pengaruh infografis edukatif terhadap persepsi Gen Z mengenai employer attractiveness PT. X. Target pengabdian adalah fresh graduate dan mahasiswa tingkat akhir yang berpotensi menjadi calon tenaga kerja perusahaan. Data awal menunjukkan bahwa tingkat pengenalan, ketertarikan bekerja, persepsi reputasi, budaya kerja, dan peluang pengembangan karir responden masih terbatas. Metode yang digunakan adalah pendekatan kuasi-eksperimen dengan desain pre-test dan post-test, di mana responden menilai persepsi mereka terhadap perusahaan sebelum dan sesudah diperkenalkan dengan infografis yang menyajikan informasi tentang budaya kerja, nilai-nilai organisasi, peluang pengembangan karir, dan manfaat bekerja di PT. X. Hasil penelitian menunjukkan peningkatan signifikan pada seluruh indikator. Temuan ini menegaskan bahwa penggunaan infografis edukatif efektif meningkatkan daya tarik perusahaan bagi calon karyawan muda, sekaligus memberikan dasar bagi strategi komunikasi visual yang lebih kuat dan berkelanjutan.
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References
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Copyright (c) 2026 Dion Giovanno Pasamboan, Annisa Tri Ma'rifah, Siti Nurfadilah Widianti, Widyastuti, Wilda Ansar
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